Hôtel Magique is a graphic design brand created by Dutch artist Milou Neelen. From her current home base in Bali, Milou has created a world of nostalgic escapism. The goal of our second collaboration was to add a second layer of artistry by capturing her brushstrokes on digitally printed linen. We overlaid embroidered elements to add to the effect.

In case you're wondering, a "lay line" is the most direct path a sailboat can take to its destination.